Rihanna’s beauty empire is expanding once again. This month, her highly anticipated Fenty Hair line will officially launch. Fans can get exclusive early access by signing up online as the countdown begins.
Fenty is already one of the most popular and inclusive celebrity beauty brands, known for its quality products. Rihanna announced the new hair brand on June 4, saying, “A new family is moving in! @fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for.” She highlighted how important changing her hair has been to her over the years, from different textures and colors to styles like weaves and braids.
Rihanna promises a flexible line designed to meet every hair need. She added, “Every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
Fans have long admired Rihanna’s hair transformations, from her honey blonde look to the pink style she almost wore at the Met Gala this year. As a true hair icon and trendsetter, the launch of Fenty Hair felt inevitable.
Rihanna’s company, Roraj Trade LLC, filed a trademark for “Fenty Hair” in 2021, but it took three years to go from trademark to launch. This delay likely reflects careful product development and testing. Meanwhile, Rihanna has balanced entrepreneurship with motherhood, welcoming her second child with A$AP Rocky last August.
Although exact product details are still under wraps, a promo video hints at a full in-shower and styling collection. The video shows pastel-colored bottles grouped by hair types, suggesting options for straight, curly, and coily hair. The line appears focused on hair health, aiming to keep curls bouncy and straight hair frizz-free.
With Fenty Hair, Rihanna is set to bring the same quality and inclusivity to hair care that made her other beauty products so successful.
