Shania Twain has embraced a bold new look at the People’s Choice Country Awards. Known for her natural brunette hair in the ’90s and early 2000s, Twain surprised fans with a vibrant, flippy red bob that brought a fresh energy to the red carpet.
The country music star, who hosted the event, changed hairstyles multiple times during the night. But it was the voluminous bob that stood out most. Styled by Sami Knight, the look echoed the classic bubble bob popularized by ’60s icons like Barbie. Paired with her denim outfit, the hairstyle gave off a retro country vibe reminiscent of Dolly Parton or Tammy Wynette at the Grand Ole Opry.
To create the look, Knight added a hairpiece for volume and used Big SexyHair Root Pump Plus at the roots. She applied bodifying mousse to the mid-lengths and ends, then pinned the hair into a donut-shaped bun at the crown to boost height. Finally, she brushed out the ends for a playful flip and finished with texture spray for dimension.
The flippy bob is one of the biggest hair trends of 2024, embraced by stars like Jennifer Lopez, Christina Aguilera, and Emma Stone. Twain’s retro take fit perfectly with the country music awards, proving that sometimes, bigger is better—especially in country style.