Blackpink’s Jennie turned heads at Paris Fashion Week, debuting a striking new blonde hairstyle during the Chanel show. Known for her close relationship with the fashion house since 2017, Jennie made a memorable entrance with sleek, pale blonde hair parted down the middle and styled pin-straight over her shoulders.
Her new look features a mix of platinum and beige blonde tones—a balanced blend that avoids both overly icy and too-warm hues. Speaking with WWD, Jennie said, “I have new blonde hair and this pop of color that I chose is a different look for Chanel,” referring to both her hair and her turquoise sweater and hot pants ensemble. When asked about the reason for the color switch, she teased, “Maybe my new single…” hinting at her upcoming release, Mantra, set to drop on October 11.
Jennie’s transformation came as a surprise to fans, as she has mostly kept to brunette shades over the years. She briefly went for a peachy copper tone in 2022 and rocked long blonde waves in Blackpink’s 2019 Kill This Love video, but this latest change marks a bold return to lighter hair.
Jennie isn’t the only celebrity turning to brighter tones. Hailey Bieber recently shifted from dark brunette to soft amber blonde highlights, showing that light hair isn’t just for summer. Together, Jennie and Bieber prove that seasonal color rules are meant to be broken.
