Man Matters, a men’s wellness and grooming brand, has launched a new campaign to break the stigma around men seeking help for hair loss.In many societies, men are expected to handle problems on their own, and hair loss is no exception. This often leaves men struggling in silence.
The campaign features actors Vikrant Massey and Raghu Ram, known for his role on the show Roadies. It aims to start a conversation and encourage men to seek expert advice.
The ad shows Massey looking at his thinning hair in a mirror. He questions whether the hair products he uses are working. As he thinks about restarting his hair care journey, Raghu Ram appears as Massey’s inner voice, or “Man ki Awaaz.”Raghu’s character highlights how society expects men to hide their struggles and avoid asking for help. He also references Massey’s film 12th Fail, adding a personal touch.
In the end, Massey chooses to overcome his doubts and consult experts about his hair loss.The campaign promotes Man Matters’ personalized hair care solutions, supported by over 150 doctors and 100 coaches. The brand hopes to offer men a trusted, expert-led way to manage hair loss.
Hair has long been a symbol of pride in India, but stress, poor nutrition, and other factors have increased hair loss among men. Despite this, few brands address the issue effectively.Man Matters aims to change that by raising awareness and encouraging men to act early before hair loss worsens.
