While many embrace brighter hair shades during summer, Hailey Bieber is taking a different path. The model and founder of skincare brand Rhode has opted for a noticeably deeper brunette tone, marking a departure from the seasonal trend of going blonde.
Bieber appeared at the Business of Fashion’s Business of Beauty Global Forum, where she discussed Rhode’s recent sale to E.L.F. Beauty and her vision for the brand’s future. Dressed in an animal print outfit with peep-toe shoes and her signature sheer nails, she also debuted what appears to be her darkest hair color in recent memory.
Known for her rich medium brown hair with subtle highlights, Bieber’s latest look features a glossier, more chocolate-toned shade. The light-catching shine gave the style extra depth, complemented by soft, flushed cheeks—likely from her own Rhode Pocket Blush—and muted rose tones on her lips and eyelids.
This darker hue contrasts with a recent Instagram post showing her with lighter, sun-kissed hair, a familiar look to her fans. However, in a newer Rhode campaign, her hair appears just a bit deeper and more dramatic.
Whether the change is the result of a gloss treatment, a subtle color adjustment, or simply lighting effects, the impact is clear. Hailey Bieber’s fresh, darker look offers stylish inspiration for those considering skipping bleach and highlights this summer.
