Kylie Jenner is embracing full ’90s bombshell glam this season, drawing clear inspiration from Pamela Anderson’s iconic style. The 27-year-old beauty mogul debuted her latest look in a new promotional video for her fashion label, Khy.
In the video, Jenner wears a bold red halter dress with metal studs, evoking the sultry energy of Anderson’s Baywatch era. Her platinum blonde hair is styled in a messy updo with curled tendrils framing her face, a direct nod to the actress’s signature hairstyle.
The makeup is equally retro. Jenner opts for a soft glam look, featuring bronzed eyes, subtle blush, and a nude lip. In one dramatic moment of the clip, she knocks a glass of wine off a hotel table, then lifts a set of car keys with a bright red Khy-branded keychain. The video’s Instagram caption teased, “something’s coming…”
Jenner launched Khy in November 2023, and the brand quickly made waves—reportedly earning $1 million in its first hour online. The label focuses on minimalist, monochrome pieces, ranging from dresses and skirts to jeans and loungewear.
Earlier this year, Jenner sat front row next to Pamela Anderson at the Chanel Haute Couture show during Paris Fashion Week. Kylie wore a pleated tweed mini skirt and matching cropped jacket, paired with cat-eye sunglasses and a black Chanel crossbody bag. Anderson attended in a flowing all-white outfit, complete with pleated poet blouse, wide-leg pants, and her signature bare-faced beauty.
With her current style direction, Jenner continues to tap into nostalgic fashion icons—proving once again that the ’90s are far from over.
