Kylie Jenner is once again embracing her blonde era. The reality star and entrepreneur debuted a striking blonde hairstyle in a new promotional video for her fashion brand, Khy, released on Thursday.
In the video, Jenner channels a 1990s aesthetic, with voluminous, tousled blonde hair reminiscent of Pamela Anderson’s signature style. She completes the retro look with brown eyeshadow, rosy blush, and nude lip liner, paired with a plunging red halter dress.
The clip was posted to Khy’s Instagram with the caption, “something’s coming…” Jenner also reshared the video on her Instagram story, fueling speculation about a new release from her brand.
This isn’t Jenner’s first recent return to blonde. At the end of 2024, she posted a series of Instagram photos revealing she had gone “blonde for 24 hrs.” The post included candid shots with her children, Stormi and Aire.
Earlier that year, Jenner posted a selfie wearing bright blonde curls in a style that paid homage to Marilyn Monroe. “Did someone say they missed King Kylie?” she wrote, referencing her popular mid-2010s online persona known for bold hair transformations.
On Wednesday, Jenner shared a photo declaring she’s “ready for summer.” The image shows her in a blue and white monokini by Roberto Cavalli, featuring beaded patterns and daring cutouts.
Following a recent high-profile outing with actor Timothée Chalamet at a New York Knicks game, Jenner has been vacationing in a tropical destination with her children and her sister, Kendall Jenner.
Jenner shares daughter Stormi, born in 2018, and son Aire, born in 2022, with rapper Travis Scott. Though the couple has since split, they continue to co-parent their two children.
