Kate Middleton, the Princess of Wales, has revealed a fresh new look just in time for her wedding anniversary — and it’s already setting a trend. The royal has transitioned from her signature warm brunette shade to a soft “bronde,” a blend of brown and blonde tones that captures the light in a natural, sun-kissed way.
This new shade, often called “royal bronde,” is quickly gaining popularity. Hairstylist Larisa Love, global brand ambassador and artistic director for Joico, describes the color as “the perfect marriage between brown and blond.” She explains that it offers the richness of brunette while adding the glow of blond, creating a soft and dimensional look.
According to Steven Picciano, a Goldwell national artist, bronde works well for all skin tones. “Bronde is a color story where brunette is enhanced with honey blond highlights that are melted together,” he said. “It’s meant to look like the sun naturally lightened your hair during a vacation.”
Middleton’s version of bronde is especially subtle. Experts say the key is how the highlights are toned to nearly match the base color, keeping the final result understated and elegant. “It’s all about controlled warmth and seamless blending,” says Love.
This makes the style ideal for spring and summer. “It adds brightness without going too light or looking washed out,” Picciano said. “It’s flattering on everyone.”
Love notes that bronde also offers practical benefits. “It gives a luxurious, sunlit look without the damage of full blonding. It’s dimensional but low-maintenance, and transitions well between seasons.”
For those looking to try bronde, Love recommends using products like the Joico Blonde Life Lightener line, which includes oils that help prevent breakage. Picciano advises clients to keep highlights on the lighter side without over-lightening, which helps hair remain shiny and strong.
“The natural warmth in your hair is what makes bronde sparkle,” Picciano said. “And that warmth helps your toner last longer, too.”
With Kate Middleton’s bronde making headlines, this effortless and elegant style is poised to be the hair color of the season.
