Shakira, known for her iconic curls and hip-shaking performances, is making a major move into the beauty industry with the launch of her new haircare brand, Ísima. The line, which has been in the works for four years, reflects the Colombian artist’s personal journey and her desire to create a product that empowers others.
“After four years of working quietly, I’m proud to finally share this with you,” Shakira wrote on social media. She explained that Ísima was inspired by her own experiences with her hair and developed alongside leading scientists in the beauty field. “It’s about creating something better, something that empowers you,” she said.
In an interview with Women’s Wear Daily, Shakira opened up about how her relationship with her hair has shaped her career and personal life. “When I look back, I realize how much my hair has defined different stages of my life and how I’ve felt during each one,” she shared.
Shakira also revealed that her journey to find the right haircare products has not been easy. “I’m one of those women who’s left the salon in tears,” she confessed. Her hair has unique needs, and it took years for her to find products that worked. “Though I love my hair, it hasn’t always loved me back,” she said.
This struggle led her to create Ísima, a brand designed to meet the needs of every curl type, texture, density, and porosity. “Instead of mixing things myself at a pharmacy, I brought together a team of experienced scientists and beauty experts who really understand haircare,” Shakira explained.
Ísima is more than just a haircare line; it’s a celebration of Latin roots and diverse hair textures. The brand’s core system, the TriModal Method™, is based on biotricology and targets three main areas of hair health: scalp balance, cortex strength, and cuticle softness. This holistic approach is particularly designed for textured hair and the needs of the Latinx community.
With over 30 years in the music industry, Shakira is determined to make a real impact. “I want to share something real—something that truly solves real problems,” she said. “I want my community to finally feel seen and respected.” Reflecting on her own hair needs, Shakira added, “I never believed in the old saying ‘less is more’ when it comes to haircare. With hair, more is more, and mine always needs more!”
